With new EU legislation now in force, accessible email marketing has stepped into the spotlight, making inclusivity not just a best practice but a must-have for every campaign. In this article, we will give you the lowdown on the European Accessibility Act, outline best practices for accessible email marketing, and show you how to meet the new marketing standards.

What is the European Accessibility Act (EAA)?

The EAA aims to make tech, products, and services more accessible for everyone. The goal is to make society more inclusive by removing inconsistent rules across EU member states. For email marketers, it’s about making sure everyone can access your online content.

This is a sweeping new regulation that came into effect on 28 June 2025. But it’s not the only one marketers need to know about. Other laws and guidelines to be aware of include:

• Americans with Disabilities Act (USA)
• Equality Act (UK)
• Disabilities Discrimination Act (AUS)
• Act on the Elimination of Discrimination against Persons with Disabilities (JAP)
• United Nations Convention on the Rights of Persons with Disabilities (CRPD)
• Web Content Accessibility Guidelines (WCAG)

Why accessibility matters

One in six adults worldwide has a disability. Yet the accessibility of online content is often overlooked. Some common disabilities that impact email engagement include:

• Dyslexia: Affecting approximately 780 million people globally
• Vision impairments: At least 2.2 billion people have near or distance vision impairment
• Color blindness: Color vision deficiency (CVD) affects around 300 million people worldwide
• Cognitive impairment: Over 55 million people globally have a cognitive impairment
• Situational disabilities: Temporary injuries like broken fingers can limit interactions with digital content

Accessible marketing also helps people with older devices or limited internet access. Slow connections and outdated technology can impact a person’s online experience. Accessible email design helps you overcome these challenges. So, if you’re not thinking about accessible emails, you’re missing a huge proportion of your potential customer base.

What accessibility requirements apply to you?

For digital marketers and email marketers specifically, the EAA outlines features businesses must incorporate. These include:

• Alternative text for images
• Keyboard navigation
• Adjustable font sizes
• Text-to-speech and speech-to-text functionalities
• Captioning and audio descriptions
• Accessible customer support services

The effects of the EAA extend further than just improving accessibility. Marketers need to rethink how they design and deliver online experiences, including email.

Why is accessible email marketing important?

Let’s dive into some of the top benefits of accessible email marketing.

1. Broader reach

When your emails are accessible, everyone can receive and understand your message. This seriously extends the reach and impact of your marketing. Inclusivity helps you reach more customers and shows how you value every subscriber.

2. Improved engagement

Studies show that accessible emails can double conversion rates and boost engagement by 18%. Accessible design and copywriting help keep subscribers connecting with your marketing. Easy-to-click CTAs and easy-to-read copy are essential for accessibility and conversions.

3. Better brand reputation

Accessible marketing shows you put your audience first. It builds trust, fosters loyalty, and tells subscribers you understand their needs. By meeting the needs of your whole audience, your brand image will flourish.

Accessibility best practices for email marketing

Email Markup Consortium’s (EMC) research into email accessibility found that 99% of emails contained “serious” or “critical” issues. But the good news is that many of these issues are easy to fix. All you have to do is follow the best practice principles laid out in the WCAG.

Email design best practice

1. Balance text and images

Subscribers with low or no vision must listen to your email using a screen reader. When designing emails, ensure written content delivers the main message of your campaign. Image-based emails (where the copy is part of an image) are not accessible. If the message is lost with images switched off, then screen readers can’t read it either.

2. Use clear and readable fonts

Choose simple, readable, sans-serif fonts (like Arial, Verdana, or Roboto) at a minimum size of 11–14px. This helps ensure that the text is easy to read for all subscribers.

3. Use plenty of white space

Adding padding and white space around your visual elements and copy reduces visual clutter. It also improves the experience for subscribers with cognitive or visual impairments. Think about your line spacing, too. It’s recommended to have a line height that’s 1.5x more than your font size.

4. Be thoughtful with your use of color

Make sure color isn’t the sole method of delivering important information. This isn’t accessible to readers with color blindness or low vision. There should be a high contrast between the colors in your email, especially between the copy and background colors. Aim for a minimum contrast ratio of 4.5:1 for normal text and 3:1 for large text between your text and background. You can check your color contrast using this contrast checker.

5. Add alternative text to all images

Every image should have concise, meaningful alt. text. This helps subscribers who use screen readers or have images turned off still get the full context of your message.

6. Create a responsive and mobile-friendly email template

Design email templates that adapt to any device or screen size. Large, tappable buttons and scalable images make navigation easier for everyone, especially on mobile devices.

7. Use accessible GIFs and animations

Never auto-play audio or video, and avoid flashing or fast, animated content. Any flashing elements should meet the three-flashes-per-second rule to prevent triggering seizures. If you include media, also be sure to include captions and transcripts for accessibility.

8. Use semantic HTML and clear language tags

If you need to edit your email template using HTML, use proper HTML and language tags. This helps screen readers interpret and pronounce content correctly. E.g.

• <header>
• <footer>
• <main>
• <html lang=”en”>

Email copy best practice

1. Write accessible copy

Use plain language and define any technical terms. This supports people with cognitive or learning disabilities, as well as those reading in a non-native language. You can check the accessibility of your copy using the Hemingway App (Grade 9 is the average reading score for adults).

2. Use descriptive subject lines

Write subject lines and/or preview text that summarize the email’s content. Avoid vague or strange wording to help subscribers understand the email’s purpose and improve open rates for everyone.

3. Use descriptive link and button labels

Replace generic phrases like “click here” with descriptive copy that explains the action or destination. For example, “Download the guide” or “Shop tracksuits”. Do this for in-copy links and buttons. This clarity benefits all users, especially those relying on assistive technologies.

4. Plan content with a logical structure

Use headings (H1, H2, H3) to break up your content and guide readers through your message. A well-structured email improves readability and helps screen readers navigate the content better.

5. Avoid all caps

Don’t use uppercase text for emphasis or headings. Text in all caps can be difficult to read, especially for users with dyslexia. It can also lead to misinterpretation by screen readers, thinking they are acronyms. Use bold or larger font sizes instead to draw attention.

6. Use copy instead of images of text

Always use text blocks for important messages. Screen readers can’t read images of text, and they may not scale correctly across devices.

How to make your emails EAA-compliant

Laid out in a list, the best practices for accessible email marketing feel like a lot of work. But that isn’t the case. Making your emails accessible is easier than you think, especially with the right tools and a step-by-step approach.

1. Conduct a template audit

Start by reviewing your existing email templates. Check for:

• Alt text for all images: Ensure every image has concise, meaningful alternative text.
• Fonts and readability: Stick to no more than two fonts in a single email, and make sure it’s readable for everyone.
• Color usage and contrast: Are the color combinations in your emails accessible?

2. Use Dotdigital’s built-in accessibility features

Dotdigital offers a range of features to help you create accessible emails, including tools for alt text, responsive template design, and accessible HTML. These features streamline your compliance efforts and ensure your emails reach everyone.

3. Review and update templates regularly

Accessibility standards and best practices evolve. Regularly audit and update your email templates to stay compliant and provide the best experience for all subscribers.

Conclusion

Making email marketing accessible isn’t just about following the rules laid out by the EAA; it’s about connecting with your community. When emails are accessible, you show that you care about everyone, no matter their abilities. This creates a space for real interaction with your content.

By following some simple best practices like using alt text, choosing easy-to-read fonts, and being smart with color choices, emails become more inviting. This focus on inclusivity helps build trust and loyalty with our customers, showing that their experience matters to you.

With over two billion users globally, our customers can send messages on the app where your audience spends an average of 33 minutes per day – that’s the same time it takes the average person to run a 5k. I know many of you will know how long that feels…

Maybe you’re thinking, “What? WhatsApp? For marketing?”. I hear you. It’s true that whilst billions of people worldwide are using the app every day, it’s not used by all marketing teams just yet. But why not? 

My opinion? Their marketing automation platform hasn’t made it easy for them. We’ve been on a mission to change that at Dotdigital HQ.

Dotdigital customers are already seeing remarkable results

Early adopters of WhatsApp in our private preview saw results that exceeded our expectations. Once we made it easy for our customers to send WhatsApp messages, they were seeing industry-defying open and conversion rates. Some had a 50X return on ad spend (ROAS). We knew this was going to be a game-changer. 

But what makes WhatsApp different from other channels and why did we know it was worth investing in? Email marketing is great, but we didn’t want to stop there. A whopping 73% of shoppers use multiple channels during their buying journey, so its clear we need to think beyond traditional channels. WhatsApp, as a widely used and trusted platform, offers a unique chance to reach an audience through their favorite messaging app. Here’s why.

Why WhatsApp?

Dotdigital customers can now add WhatsApp into their existing channel mix to drive higher conversions and industry-defying open rates.

• It’s a crowd favorite: Billions use it. Daily. It’s the perfect place to reach your audience.
• Results that make a difference: With open rates over 90% and click-through rates typically between 45-60%, your messages will get the attention they deserve.
• Content beyond characters: Go beyond text on a screen. WhatsApp supports images, PDFs, headers, emojis, and special characters, making your messages pop.
• Go global: With access to audiences in 180+ countries, your messages aren’t bound by borders. Send once, worldwide.
• Safe and secure: End-to-end encryption keeps all messages private and secure.

Like the sound of that? So do we. That’s why we’ve worked so hard to get it baked into Dotdigital. Here’s how you can use it. 

Five ideas to get you started with WhatsApp

1. Encourage first-time engagement by adding WhatsApp into your welcome journey.
2. Inspire loyalty and brand advocacy on a more personal channel. Say happy birthday, thank you, or reward loyal customers on an app they use every day.
3. Put your brand in the spotlight by showcasing your product line, creating interactive campaigns, and telling stories with images and videos.
4. Drive repeat purchases by sharing personalized coupon codes or letting customers know about a new product drop on a channel they engage with regularly.
5. Share updates and notifications to craft an exceptional experience for customers, donors, spectators, holidaymakers… whoever you want to market to.

Download our WhatsApp marketing playbook: Your guide to success for even more ways to use the channel as well as how you can get started with capturing consent.

But maybe you don’t already use Dotdigital and need a reminder about why you should. Well, here goes:

Why Dotdigital?

• Unbeatable usability: Our customers will tell you how easy it is to build an email in Dotdigital. Building a WhatsApp message is no different.
• Trim your tech stack: Manage your email, SMS, web, and WhatsApp marketing in just one platform and say goodbye to third-party providers.
• We’ve got your back: Starting any new channel can be daunting. Not with Dotdigital. From deliverability experts who make sure your messages land, to strategic support on what to send and when from your Customer Success Manager.

If you’re ready to start using WhatsApp on Dotdigital, request a call back with your CSM or book a demo today.

We’re introducing new features designed to simplify your workflows, expand your reach, and maximize your marketing campaigns, so you can focus on what matters most: growing your business.

Scale smarter and sharper

Creating effective marketing programs involves a lot of work. You might find yourself rebuilding programs repeatedly, which can waste valuable time. With Dotdigital, you can achieve quicker results. Imagine not starting campaigns from scratch whenever you want to promote new products, reach new audiences, or develop new brands. 

What’s new

Copy programs, journeys, and content across accounts

We’re excited to introduce the ability to copy programs, segments, pages, and more in bulk across related accounts. For example, if you have a parent account for your main brand and child accounts for individual stores or regions, you can now copy a successful email campaign template from the parent account to all child accounts in just a few clicks. 

If you have an especially effective segment, you can now share it with any of your accounts. This feature will save you hours of repetitive work, allowing you to concentrate on optimizing your growth strategy. You now can:

• Copy easily: Transfer program templates, campaigns, segments, and custom building blocks across all your accounts with ease.
• Be flexible: Move content between accounts in any direction you choose.
• Select in bulk: Choose multiple pieces of content to copy across various accounts and sync them automatically with just a few clicks.

Fresh Relevance and Shopify Markets

Expanding into new markets just got easier. The new Fresh Relevance and Shopify Markets integration empowers you to personalize the customer journey across borders, driving international growth and boosting global sales. 

By connecting Fresh Relevance’s personalization engine with Shopify Markets, you can manage all your international sales from a single Shopify store, creating seamless, localized experiences for every customer. With this integration, you can:

• Simplify global sales: Manage all your international sales from one Shopify store.
• Sync pricing accurately: Keep pricing in Fresh Relevance automatically updated to ensure a consistent and accurate customer experience across all markets.
• Create localized experiences: Import market-specific pricing and translations into Fresh Relevance with just a few clicks.

Smarter data, better results

87% of marketers know data is important, but turning it into effective action can be a challenge. Dotdigital empowers you to turn your data into action. We surface the insights you need to stay ahead of the competition and drive better results.

What’s new

Data Firehose (preview)

Data should drive your growth strategy, not slow it down. Empower your data and marketing teams to operate quickly and efficiently with our new Data Firehose. This powerful tool enables the automatic export of your Dotdigital engagement data directly into your data warehouse, ensuring your teams have instant access to the information they need.

You can sync raw engagement data—such as opens, clicks, and sends from your email and SMS campaigns—into your Amazon S3, FTP server, or other data warehouses.

Why is this helpful? Having all your data in one place gives you a much clearer picture of your customer’s journey so you can optimize in real-time. With this complete view, you can:

• Spot trends: Easily see patterns in your customer’s behavior.
• Understand purchase intent: Get a better idea of what your customers will likely buy.
• Improve recommendations: Give your sales and marketing teams the insights they need to boost revenue.
• Connect to your tech stack: Seamlessly integrate with your data warehouses and customer data platforms (CDPs).

Want to give Data Firehose a try? Register your interest to try Data Firehose today.

Trustpilot Service Reviews

We’ve improved our Trustpilot integration, making it easier than ever to collect and use customer feedback. You can now work with both Service Reviews (for your overall business) and Product Reviews directly within Dotdigital. This means automating the entire feedback process and putting those reviews to work.

Here’s what you can do:

• Automated review requests: Send automatic invitations for service or product reviews straight from Dotdigital.
• Sync product reviews: Bring verified product reviews into Dotdigital and use them as contact data for smarter segmentation and automation.
• Show reviews in emails: Easily drag and drop recent reviews into your email campaigns.

What does this mean for you?

• Import all reviews: Import service reviews, product reviews, or both into Dotdigital for powerful segmentation.
• Target reviewers: Automatically enroll verified reviewers into specific programs based on their feedback.
• Boost credibility: Use positive reviews as social proof in your campaigns to build trust with potential customers.

Expand your reach

With your audience spending an average of five hours a day on their phones, it’s essential to adopt a mobile-first strategy. By diversifying your channel approach, you can effectively engage a broader audience and drive growth. Dotdigital’s latest features empower you to connect with customers across various platforms, maximizing your outreach.

What’s new

SMS click-to-unsubscribe

We’re making sure you aren’t wasting your marketing budget by streamlining the unsubscribe process for your contacts. Now available in supported regions, each campaign includes now includes a simple, personalized link that allows your contacts to automatically unsubscribe with just one click. The benefits include:

• Cost savings: Reduce costs, particularly if you are sending to multiple regions. 
• Improved customer experience: Offer a hassle-free unsubscribe option for contacts.

For those sending SMS worldwide, this significantly reduces the cost of getting started, especially if your business operates across multiple countries.

TikTok Audiences 

TikTok Audiences help you understand your followers better, so you can improve your social strategy. Here are some of the new features:

• Get new analytics to track your performance.
• Receive a daily summary of any new or removed contacts, along with info about any sync issues you might have.

Enhanced product recommendations 

Our AI-powered recommendation system now takes into account product variants, which are different versions of a base product (e.g., size, color, style).

• Similar products: The AI system assesses all products and their variants to suggest the most similar items to shoppers. You have control over merchandising rules and can create tag blends to highlight variations in color, size, or material.
• Purchased with products: Recommendations accurately display the relevant product variants that customers have purchased together.

Fresh Relevance App blocks

Sending hyper-personalized emails has never been easier. You can now edit Fresh Relevance SmartBlocks right within the Dotdigital platform. Enhance your email campaigns without the need for team training or switching between platforms. You can now:

• Effortless editing: Craft eye-catching personalized banners, enticing coupons, dynamic countdown timers, advanced product recommendations, and engaging weather widgets with just a few clicks.
• User-friendly interface: Our email builder makes it a breeze to incorporate Fresh Relevance content—no technical skills required.
• All-in-one experience: Enjoy a seamless, unified journey across all of Dotdigital’s products.

WhatsApp (preview)

Want to see the power of WhatsApp marketing firsthand? We’re bringing the world’s most popular messaging channel to Dotdigital, opening up a world of possibilities for your customer engagement.

Imagine reaching customers in 180 countries, engaging them in rich conversations, all without being limited by character counts. This is the potential of WhatsApp.

Interested in WhatsApp marketing? Visit our WhatsApp page for launch updates.

Other integrations and updates

We’ve been busy adding even more value with some exciting new integrations and updates:

What’s new

Migrating from Klaviyo to Dotdigital?

Feeling the pinch of Klaviyo’s recent price changes? Now’s the perfect time to explore a more powerful alternative. Switching to Dotdigital is easier than ever with our new Klaviyo migration tool. We’ll help you make a smooth, seamless transition, so you can get back to what matters most: growing your business.

Our Klaviyo migration tool lets you:

• Select and sync lists: Choose the specific lists you want to bring over from Klaviyo and sync them directly into Dotdigital.
• Map data fields: Select the data fields you need and easily map them to the corresponding fields in Dotdigital, or create new ones as needed.
• Sync unsubscribes and suppressions: Ensure a clean and compliant transition by automatically syncing your unsubscribes and suppressions.

No manual data transfer is required. Plus, take advantage of our exclusive offer for Klaviyo migrators. We’re proud to be the platform that fuels your growth.

Raiser’s Edge NXT

We’re thrilled to announce a direct integration with Raiser’s Edge NXT, available on the Blackbaud Marketplace. This exclusive integration (one of only two available) gives Dotdigital users a significant advantage. 

With automatic syncing, contacts, and customer details are seamlessly pulled from Raiser’s Edge into Dotdigital, making it easier than ever to manage your communications.

In this release, we’re excited to introduce powerful tools designed to enhance your marketing efforts across all channels—from mobile messaging to social media—regardless of your existing tech stack. You’ll also benefit from improved reporting, streamlined campaign creation tools, and new integrations that simplify your workflow.

Mobile messaging

Capturing a mobile number is now considered just as valuable, if not more so, than capturing an email address. Dotdigital’s enhanced mobile messaging capabilities empower you to unify your mobile and email messaging and reach customers on their preferred channels.

What’s new

Improved existing integrations:

• Instant Adobe Commerce data sync: Our improved integration syncs customer data, orders, products, transactional SMS, and subscription statuses in real-time. Send order confirmations, status updates, and welcome messages the moment they happen for a frictionless customer experience.
• Hyvä theme compatibility expanded: Adobe Commerce merchants using Hyvä themes can now enjoy expanded functionality with the integration of SMS capture and validation. This powerful addition complements existing features like web behavior tracking and coupon codes, providing a more comprehensive and personalized customer experience.
• Effortless Zapier integration: Save time and money with our enhanced Zapier integration. Update both email and mobile numbers in a single Zap for a unified and streamlined workflow.
• Microsoft Dynamics: Unlock SMS capabilities by easily syncing mobile numbers from CRM into Dotdigital. Create a unified contact profile with both email and mobile information.

The future of mobile messaging

We’re constantly helping you build deeper connections through mobile messaging:

• Native WhatsApp: Be among the first to experience self-service campaign management, two-way chat, and user-friendly editing, all with easy reporting and segmentation.
• Branded mobile messaging: Send SMS-like messages branded with your logo and verified tick to reassure recipients that it isn’t spam. 

Dynamic social media integrations

If you’re a B2B or B2C marketer, your audience is using social media. With billions of users, ineffective targeting can lead to wasted money. By connecting your Dotdigital account with leading social platforms, you can create highly personalized campaigns that resonate with your audience. This will help you maximize your ROI and transform social media into an effective marketing tool.

What’s new

LinkedIn leads integration

With LinkedIn now having 1 billion users, it has become a critical platform for B2B marketing strategies. Our new integration with LinkedIn Lead Gen Forms allows you to capture leads more efficiently:

• Forms are pre-filled with LinkedIn profile information, making it easy for users to complete.
• Advertisers gain access to detailed, company-related information including job titles, resulting in high conversion rates.

The integration enables you to select a LinkedIn form and map customer data fields, syncing leads directly to your chosen lists and programs in Dotdigital. This process streamlines data flow, whether you are sending leads to Microsoft Dynamics for qualification via our connector or to another CRM or tool using a webhook.

Pre-register for TikTok

We’re excited to announce two new integrations with TikTok.

• Audience retargeting: Sync contacts from a list in Dotdigital to an audience in TikTok, enhancing your retargeting efforts.
• Lead generation: Sync leads from TikTok lead forms directly into Dotdigital, streamlining your lead capture process.

These integrations also offer the flexibility to dynamically manage your TikTok Ad audiences by syncing contacts to and removing them as needed.

To stay at the forefront of this exciting development, pre-register your interest now and be among the first to leverage these powerful new capabilities.

Enhanced ecommerce reporting

ROI is the cornerstone of ecommerce success. That’s why we’ve listened to your feedback and created a suite of enhanced ecommerce reporting tools designed to give you a deeper understanding of your business performance.

What’s new

Cross-account revenue attribution 

Get a holistic view of revenue across all your accounts. Whether you have a parent or child account, our new cross-account analytics make it easy to track and compare performance. Identify top-performing accounts, uncover optimization opportunities, and trace the customer journey through key metrics like revenue, assisted revenue, direct orders, assisted orders, and conversion rates.

Multi-currency support

Operating in multiple regions? Our reporting now supports multiple currencies, giving you a global perspective on your business. Analyze revenue in your preferred currency and gain valuable insights into your international performance.

Back in stock notifications report

Stay informed about customer demand with our new product notifications report. See who has subscribed to notifications for which products and optimize your stock levels accordingly.

Streamline campaign creation

We understand that crafting segments and configuring webhooks can be time-consuming. Our latest updates make campaign creation a breeze, so you can focus on delivering exceptional customer experiences.

What’s new

Campaign send exclusions

Building segments often takes time, and you may find yourself excluding the same criteria in every campaign. It can be a repetitive process for busy marketing teams. That’s why we’ve created campaign send exclusions. Simply create a list or segment you would like to exclude to guarantee your marketing lands with the people who need it. 

This new feature lets you exclude segments, lists, and preferences directly at the time of sending your campaign. You can also exclude groups from your messages. This means that if you have a specific group of contacts that you want to avoid sending messages to, you can easily add them to your exclusion list. This is a simple yet powerful way to target your audience more precisely and reduce the risk of sending unwanted emails.

Program webhook templates

We’ve made it easier to use webhooks in your programs by introducing program webhook templates. Our program webhook templates simplify the process, allowing you to drag and drop pre-configured templates into your programs. With just a few clicks, you can set up webhooks that integrate seamlessly with your other systems.

Improved custom product recommendations

With our enhanced features, creating engaging product recommendations is a breeze. 

Last browsed recommendations:

• Expanded layout options: Enjoy greater design flexibility with a new horizontal product layout, allowing up to two rows of products.
• Personalized call-to-action: Each product can now feature its unique call-to-action.

Also bought/bought together recommendations:

• Efficient block creation: Save time with the ability to duplicate recommendation blocks.

Other integrations and updates

Stamped.io

Sync your review data with Dotdigital contacts. You can use this valuable information to create targeted segments, trigger automated campaigns based on reviews, and personalize content tailored to your customer’s preferences.

Dotdigital tag for commerce platforms

The Dotdigital tag simplifies the process of connecting our platform to your ecommerce store, whether you’re using Shopify, BigCommerce, or Shopline.

Previously, the integration process required the manual installation of multiple scripts, which was time-consuming.

The Dotdigital tag now consolidates all necessary scripts into a single, efficient solution, streamlining the process. This includes:

• Site tracking
• Web behavior tracking
• ROI tracking
• Onsite recommendations
• Fresh Relevance script (for joint customers)

Verified partner integrations

We have expanded our network of verified partner integrations to provide you with even more options. You can now enhance your marketing strategies with tools like:

• Social Clique
• Upzelo 
• Bon Loyalty
• Fast Simon
• GoCertify
• OptinMonster

Fresh Relevance

Fresh Relevance has undergone significant user experience (UX) improvements to streamline workflows, unify the loading experience, and align the platform with the Dotdigital brand.

We hope these new features empower you to create even more personalized and engaging campaigns across all channels, including email, social media, and mobile messaging.

Want to learn more? Request a demo, or speak to your Dotdigital account manager.

We’re also releasing an improved way of working with webhooks, new integrations, and improved reporting based on your feedback. Let’s get started.

Advanced cross-channel personalization

Our new advanced personalization pack gives you access to all of the tools you could ever need to ensure that the journey of a prospect or customer is highly personalized and engaging across web and email.

You can utilize an individual’s behavior, location, weather, and their price preferences to deliver a hyper-personalized web experience before you even know their name. The next step is to automatically capture personal data, to empower you to deliver memorable one-to-one interactions via email, at scale. You’re then able to deliver real-time dynamic content and combine it with key features such as countdown timers and individual coupons to drive urgency and conversions.

What’s new

Access to advanced website and email personalization functionality, including:

• Countdown timers
• Weather tools
• Website easy-editor
• Image personalization
• Advanced popovers
• Advanced product recommendations

Deliver an engaging and reliable cross-channel experience

New self-serve webhooks

Ensure your entire customer journey is joined up with webhooks. We’ve made creating webhooks easier and faster than ever and if you are on our CXDP plan, you can now set up these webhooks yourself. Webhooks allow you to programmatically push data to other platforms to create your bespoke customer journey, whether that’s into your CRM or to fuel a direct mail campaign.

Free mobile app push

Cross-channel experiences are crucial to maintain engagement in today’s fast-paced world and mobile app push notifications are a really strong way to get your message out there. As of today, if you’re on the CXDP plan, you can send mobile app push notifications without drawing down on your messaging allowance.

Connect your complete tech stack

Enable deeper personalization

With our latest integrations, you can connect more of your tech stack to feed more actionable insights into Dotdigital and enable deeper personalization. We are launching brand new integrations with Hyvä, Centra, Retail Express, Cin7, EC Force, and Microsoft Entra ID.
Plus, we have improved our existing integrations with BigCommerce (multi-store front), Zapier, Gorgias, and Trustpilot.

What’s new

New ecommerce integrations:

• Microsoft Entra ID: Sync your employee list to send internal communications via Dotdigital.
• Hyvä: Merchants using a Hyvä theme for their Magento store can now benefit from full Dotdigital functionality.
• Centra: Syncs contact data, order data, and products.
• Retail Express: A new point-of-sale (POS) platform integration available for customers in the APAC region.
• Cin7: An ecommerce connector primarily for inventory, POS, and warehouse management available for customers in the APAC region.
• EC Force: Syncs contact data, order data, and products for customers in Japan.

Improved existing integrations:

• Zapier: New support for unified contacts and new actions can be created for email or SMS contacts.
• Gorgias: It is now possible to create tickets in Gorgias based on SMS replies.
• Trustpilot: Review invites are now able to be sent out via SMS.
• Coming soon: BigCommerce – new multi-store front options allow BigCommerce merchants to have multiple accounts from one backend page work seamlessly with Dotdigital.

Improve your reporting

We’ve listened to your feedback and made it easier for you to show off all the great results you’ve delivered through your Dotdigital campaigns. With this release, you can understand the revenue impact of your campaigns quicker, dive into cross-account revenue analytics, export more reports, and save time with a raft of other reporting improvements.

What’s new

• Attributed revenue will now be displayed on account analytics and the email dashboard.
• Improvements to reporting:
  • Percentages for date ranges: We’ve added percentage metrics for date ranges as a Beta on email reports.
  • Triggered campaign reporting: You can now see the campaign type filter (triggered vs. standard campaign) as a Beta in email reports.
  • Export options: Download the top requested reports (including SMS report, link click report, and daily breakdown) on a Beta page.
  • Campaign identifying data: Send dates, subject lines, campaign tags, and campaign types have been added to the most used reports, to help you identify your campaigns.
  • Report view: Now all reports across the entire platform will remember the date range filters you’ve applied.

Fresh Relevance updates

We’ve made some improvements to Fresh Relevance features based on feedback from our customers. You’ll also now see a design that matches Dotdigital’s platform and we’ve improved the usability thanks to some clever design tweaks.

We’ve also made some changes to the ways you can get support in Fresh Relevance. Users can now contact support using live chat, and the knowledge base has been updated with improved documentation to make it easier for you to get the answers you need fast.

What’s new

• Create personalized SmartBlocks using custom data:
  • Reduces time and complexity when creating personalized SmartBlocks.
  • Allows for the easier storage of data.
  • Provides additional design flexibility.
  • Use case: For travel brands, banners can be adjusted to customers’ favorite destinations.

• Improved coupon management:
  • Notifications for low remaining coupon codes.
  • Ability to see which codes have been uploaded in order to update and modify them.
  • Create coupons faster with five new customizable and responsive best practice templates.
  • Ability to copy and paste coupon codes from coupon images.

We hope you find the functionality in our latest release useful. You’re now all set to create end-to-end personalized experiences for your customers.

In this blog you’ll find the details of the brand new Dotdigital Academy, created exclusively for our customers so you can get the most from the platform and enhance your own marketing knowledge. We also have exciting updates to SMS and MMS – two channels that are often overlooked, but consistently drive high engagement and generate strong ROI for our customers. This update gives you the support to capitalize on the growing success of these channels, even if you’re new to them.

Plus, we’re giving you the inside scoop on tons of new functionality within the platform designed to make your life easier, alongside some really exciting new integrations. Let’s get into it.

Introducing the Dotdigital Academy

Marketers are expected to ‘wear many hats’, and with a multitude of channels, new trends, new regulations, it can be hard to keep up sometimes, let alone set aside time for personal development. Make time for yourself and sharpen your marketing skills with on-demand Dotdigital training videos.

We’re excited to share that we’ve taken our educational content to the next level and the new Dotdigital Academy is now live. The Dotdigital Academy allows you to take courses on your own time; it’s on-demand learning, covering the topics you care about the most. You can access the Academy directly here.

The Academy is a great way for you to ensure you’re getting the most from Dotdigital. Plus, the Academy is a fantastic resource for any new starters in your team, and hey, taking training courses is always a good thing to shout about on LinkedIn and to your boss come review time.

This is just the beginning of the Dotdigital Academy, we will be adding new courses and certifications all the time, so watch this space. And don’t forget to let your CSM know what you want to see more of.

Enhanced SMS and MMS capability is now live

In our last release, we announced updates to the SMS and MMS functionality were being launched in a beta preview. The customers who joined the preview saw great results and also provided us with some valuable feedback which we’ve actioned. As a result, we’re excited to launch these changes into general availability today.

Stronger SMS personalization

SMS is a fantastic channel for brands and frequently delivers high ROI. In this release, we’re taking SMS further by launching advanced personalization powered by Liquid script.

Liquid is a flexible and dynamic markup language, allowing you to create highly personalized and targeted SMS content. You can preview your SMS campaigns as a specific customer to see the campaign complete with personalization just as the customer would, to ensure you’re sending with confidence. Thanks to customer feedback from the preview, Liquid scripts now have syntax highlighting and line numbers to make the Liquid code much more readable.

Now including access to Insight data, this update expands the existing SMS personalization utilizing contact data fields, such as customer names, to advanced personalization created with intricate data, such as order and booking details.

SMS and WinstonAI

Also as of today, the WinstonAI features you know and love for email are also available for SMS. When creating an SMS campaign, you now have the option to have WinstonAI perform a spelling and grammar check, add emojis, rewrite your copy in a different tone, and shorten or lengthen your copy. These tools save time, and are super useful to you if you’re new to writing for SMS. Plus, remember our one-click email to SMS feature is great for executing a cross-channel strategy with minimal work.

MMS success

We’ve also launched MMS for the United States and Canada. SMS is already super successful at engaging customers, and MMS takes this to the next level.

During our beta preview Dotdigital customer, ScentAir, said “While SMS generally performs well for us, we observed even better results with MMS”. The brand’s Black Friday MMS campaigns saw an incredible ROI of $28 for every $1 spent. The numbers speak for themselves.

If you’ve not yet got SMS and MMS enabled in your account yet, reach out to your Customer Success Manager today.

Updated features to improve your day-to-day

These updates focus on a variety of key improvements to the Dotdigital platform. Combining our customer feedback with the results of our annual Hack Week, these changes will speed up your workflow and give you more time and headspace to dedicate to your other tasks.

New product recommendation category

Introducing a new product recommendation category, ‘bought together’. This category surfaces products bought together by other shoppers. It is similar to our existing ‘also bought’ option, the key difference is that ‘bought together’ means bought at the same time – meaning it’s a much better option to include when upselling an existing basket, vs. encouraging a further purchase another time.

Easily retarget contacts across multiple platforms

A cross-channel experience is crucial for customer engagement in today’s world. We talk about that all the time. In this update, we’ve made it even easier to include a variety of channels in your programs. You can now easily add Facebook Messenger, push notifications, Google Ads, and Facebook Ads into your programs straight from the program builder.

Ensure you’re utilizing your customer data to drive targeted campaigns across the entire customer journey. Let paid social support your efforts and keep your brand front of mind as your customers move around the web. One example of this is taking your abandoned cart or browse data from Dotdigital using the program extension, to create a new audience on Facebook. Then you can create highly targeted and relevant Facebook ads that are more likely to convert, and your budget is spent more effectively.

You’ll now find a channels item in the automations menu in the sidebar linking straight to the default program extensions. We’ve also added a dedicated program extensions reporting page so you can see what’s working easily.

Some of our packages can benefit from this update right away, otherwise, please reach out to your Customer Success Manager to find out the options available to you.

An update to campaign tags and segment creation

Campaign tags are a powerful way to label, organize, and report on your campaigns. In this update, we’ve made it super easy for you to use these tags to create a segment. Say you want to target any contacts who’ve clicked a campaign with the tag of ‘events’ you can now do this in one-click in the segment builder.

Checkbox form field update

Previously, checkbox answers from surveys and forms couldn’t be saved as data fields due to the multiple-choice element conflicting with data fields only holding one value at a time. Now you can map checkbox data from surveys and forms easily thanks to a change to allow these values to map to multiple data fields. This allows you to easily segment and personalize based on a customer’s answers to your surveys and forms.

You can also now save survey and form responses as Insight data. This is more useful when the data is transient and may change, whereas data fields are still best for any data that won’t change. Form responses being saved as Insight data happens automatically and you don’t need to do any manual mapping.

Easily change your settings

You’ll now find a search bar on the settings page in Dotdigital. Simple, but time-saving, this new update makes it easier than ever to find what you’re looking for.

Improving the Developer experience

New API updates give Developers clearer error information, show multiple errors in one response, and provide the ability to create or update contacts and set channel statuses in just one call. All of this is to save your Developers time and make their experience run a lot smoother.

New integrations to Dotdigital

Shopline integration

We are very excited to announce our new integration with Asia’s largest ecommerce platform, Shopline. Shopline is an all-in-one commerce solution that helps brands sell, market, and operate their online and offline business more efficiently. Our integration with Shopline will sync all product, customer, and order data into Dotdigital so marketers can use it to deliver personalized cross-channel marketing experiences.

Six new verified integrations

We also have six new, verified integrations. We work hard with our tech partners to ensure the quality is high and that the integrations work seamlessly with the Dotdigital platform and make sense for our customers. In this update we are introducing new verified integrations with ViralSweep, Preezie, Crowdin, Personizely, CartSave, and Searchspring.

Fresh Relevance updates

At Fresh Relevance, now a Dotdigital company, there are some exciting new updates that improve the user experience. Based on customer feedback, key product information is now available at a top level, search functionality is improved, and there’s a new and enhanced product variant view allowing you to search and view analytics much easier.

The Fresh Relevance site editor has also improved, all focused on useability. The team has added the ability to search and filter by page type so configuration is much easier, especially for those of you with high amounts of blocks. As well as this, now when you want to update a live block, you can copy a version to draft so that you can edit it offline before putting it live, without needing to turn your current set-up off.

There are also updates to the testing of countdown clocks and exciting new coupon smart blocks. To see more of what the Fresh Relevance team is working on, visit the blog for the latest news.

Watch the new release webinar

Become your own editor with WinstonAI

WinstonAI has been a hit with our customers since its launch. It is built into the Dotdigital platform to streamline the day-to-day tasks that come with cross-channel marketing and to lend a helping hand to busy marketers.

Our latest release builds on the existing features of WinstonAI to give you all of the tools you need to edit your copy – all from within the campaign builder.

New WinstonAI writing assistance

What is it?

WinstonAI now has new generative AI capability and can rewrite messages in a different tone, shorten or expand text, rephrase, and include emojis in text.

Why it’s important

Getting the tone and message right for your audience is crucial for campaign performance. WinstonAI is here to save you time and support you in this.

WinstonAI can change the tone of your message to friendly, professional, witty, heartfelt, empathetic, educational, funny, casual, urgent, or optimistic. If you want something to be rephrased you can ask WinstonAI to reword, improve readability, simplify, or summarize. You can also ask WinstonAI to expand or shorten your copy and to add relevant emojis.

What else is new?

New iconography has been added throughout the Dotdigital platform to show you where WinstonAI powers insights and actions. Wherever you see the sparkle icon, WinstonAI is available.

Add more touchpoints with MMS for North America

What is MMS?

MMS lets brands send visual messages to their customers via the same channel SMS uses. It boosts engagement and allows you to bring more color to what were previously simple SMS messages.

Why it’s important

Launching MMS capabilities for the United States and Canada gives any brand with customers in this region a new way to engage those customers, stand out from the crowd, and generate ROI. SMS is already super successful at engaging customers in this region, MMS takes this to the next level.

How it works

Dotdigital customers can now send multimedia content such as images and gifs to their customers in the US and Canada by using MMS. If you want to send MMS messages, speak to your Customer Success Manager who will be able to support you in getting set up. Once MMS has been activated in your account, you’ll see the SMS section in your lefthand navigation now reads SMS/MMS.

Engage with precision thanks to advanced personalization for SMS

What is advanced personalization for SMS?

Advanced personalization for SMS gives you all the benefits of Liquid, a flexible and dynamic markup language, to create highly personalized and targeted SMS content. Now including access to Insight data, this update expands the existing SMS personalization with contact data fields, such as customer names, to personalization with more intricate data, such as order and booking details.

Why it’s important

Great customer experiences stem from personalization. Advanced personalization for SMS gives you the ability to deliver uniquely tailored experiences to your customers, leading to better engagement, stronger brand loyalty, and improved conversion rates.

One example is abandoned cart recovery; you can now include a unique shopping cart link in your SMS campaign, directing online shoppers straight back to their abandoned cart. This both removes barriers to conversion and improves the overall customer experience.

How it works

The new advanced personalization editor makes it possible to include insight data using liquid markup. It allows for the creation of detailed SMS content to create powerful messages that are highly personalized to the recipient.

Other key updates

A seamless login experience for Fresh Relevance

Dotdigital acquired Fresh Relevance in September. Now, our joint customers can seamlessly switch between the Dotdigital and Fresh Relevance platforms without having to log in each time.

Dotdigital forms WordPress plug-in

An updated WordPress plug-in gives Dotdigital customers more options to integrate with their Content Management System (CMS). Dotdigital users can now integrate a Dotdigital form on any WordPress page. WooCommerce merchants can use this to implement beautifully designed data capture forms and popovers on their stores.

Improved UX login

You can now choose to disable the 90-day password rotation requirements on your account to give you better control over password rotation practices. This can be switched on or off down to child account level.

Enhanced UTM link tracking

Track links from specific campaigns more easily with improved UTM link tracking capability built into the campaign builder. This gives you more precision and flexibility in your reporting – something especially useful for specific seasonal campaigns.

Product block search

We’ve made some changes to the product recommendation rule side-panel so it’s easier for you to find the category or specific product type to display in your content.
Now, products can be filtered by a variety of ways to make them easier to find.

Not only can you filter by product attributes, but you can also search and select from your own categories, which have been synchronized from your store. This allows you to include or exclude particular products with ease and precision.

Dotdigital app homepage updates

We’ve made amends to the Dotdigital homepage to provide a better experience. You can now preview, test, and send emails and SMS campaigns quickly and easily directly from the Dotdigital homepage.

“New in store” product recommendations

Our latest ‘new in store’ product recommendation option helps your customers see what’s new in your store instantly. Ideal for busy sale periods when stock levels across older products may be low.

In other exciting news, we are thrilled to announce the acquisition of our long-term partner, Fresh Relevance. With this move, we are able to provide you with the best CXDP experience, empowering you to consistently deliver customer experiences that go beyond expectations. Read more about it here.

There’s a lot to cover, so let’s get started.

Save time and do more with WinstonAI

WinstonAI, Dotdigital’s marketing intelligence engine, has continued to grow and evolve. From send time optimization and product recommendations, to generative AI assistance, WinstonAI is on hand to make your work life easier. And with this release we’re adding even more features to our generative AI capabilities, helping you streamline your campaign creation process.

Grammar and spell check

What is it?

Built into the campaign builder, WinstonAI will scan your campaign content and provide a spelling and grammar check across email, SMS, surveys, and pages and forms. This will let you know of any errors found and offer suggestions, leaving you in control to adopt as you see fit.

WinstonAI is powered by GPT and our partnership with Microsoft ensures that all data is always secure.

Why is it important?

WinstonAI grammar and spell check allows you to save time, so you can focus on the more creative and important elements of your campaign.

• Reduce time spent proofing campaigns
• Streamline sign-off processes
• Communicate with confidence
• Reduce typos and grammar errors
• Keep standards high and maintain brand reputation
• Spend more time focusing on creative and strategic elements of your campaign

How to get started

Our grammar and spell checker, powered by WinstonAI is now available within the campaign builder. To note, if you don’t want to utilize WinstonAI, there is a toggle option to disable WinstonAI suggestions, so you always have complete control.

SMS in one-click

What is it?

This new WinstonAI feature enables you to easily convert email campaigns into SMS messages with just one click. WinstonAI will do all of the hard work for you and suggest an SMS campaign with copy that is aligned with the message of your email campaign.

Why is it important?

A cross-channel approach is key, and SMS adds a lot of value to your marketing mix. With incredible engagement rates, 60% of SMS are read within 1-5 minutes, and the ability to cut through the noise of a busy inbox, SMS campaigns should be a part of your marketing strategy.

This new feature means you can focus on the message first, and the channel second. Creating SMS has never been this easy, allowing you to increase your reach in no time at all

• Save time and drive far more engagement with just one click
• Deliver cross-channel experiences in seconds
• Focus on creating your message first, and channel second

How to get started

When you’ve finished writing your email in our campaign builder, simply click on the WinstonAI icon and select “convert to SMS”. You’ll then find the suggested SMS campaign in the SMS editor and all that’s left to do is hit send. If you’re not sending SMS yet, start by setting up a free trial in your account.

Shorten SMS

What is it?

Ever written the perfect SMS campaign only to realise that you’ve gone over the character limit? WinstonAI can now analyze your text and provide a shortened version that is suitable for mobile messaging while retaining the essentials of your original content.

Why is it important?

Adhering to the 160-character count limit for SMS texts is crucial to avoid sending multiple consecutive messages and impacting your billing. The WinstonAI shorten SMS feature simplifies the task of condensing lengthy messages, without losing their core meaning. You will also receive the character count of the shortened message.

How to get started

You’ll find the WinstonAI Shorten SMS tool in the SMS campaign editor. Simply click on the WinstonAI icon and select “shorten message” to receive your alternative text.

Elevate your strategy with enhanced SMS

SMS is a great tool to have in your cross-channel strategy. It lands in the palm of your customers’ hand and gets the message across in rapid time. This release we’re launching a host of improvements to your SMS experience. This includes making SMS campaign creation easier, offering improved SMS number capture, and delivering detailed new reporting.

Advanced revenue attribution for SMS

What is it?

Get more insight into campaign performance with our new advanced revenue attribution for SMS. By tracking both direct and assisted campaign revenue, you can now easily identify how different touchpoints are performing throughout the customer journey. This is already available for email and now we’ve added the capability to SMS to ensure you can effectively report on campaign performance across both channels.

Why is it important?

Customer journeys are anything but linear and each touchpoint deserves recognition. ROI is a crucial metric for any business so reliable, detailed reporting is key. A comprehensive understanding of the marketing journey and every individual campaign’s impact is invaluable for managing budgets, future campaign planning, and campaign optimization.

How to get started

Find out more about our revenue attribution models in the help center. To benefit from assisted revenue attribution you must be on a CXDP or Amplify package.

Commerce SMS capture

What is it?

Consumers are shopping on mobile devices more than ever before, so we’re making it easier for our ecommerce partners to maximize every conversion opportunity. Merchants using Magento, Shopware, Shopify, or WooCommerce can now capture SMS numbers as part of the check-out process. Shopify merchants are also able to offer an SMS-only checkout to their customers.

Why is it important?

Embrace the mobile shopping trend by integrating SMS capture at checkout and letting consumers decide how they want to be contacted, keeping your brand connected to the pulse of the customer.

• Acquire more marketing contacts that are opted-in to receiving SMS.
• SMS checkout allows customers to complete their purchases faster.
• Send tailored mobile offers and discounts via SMS.
• Send order updates directly via text messages keeping shoppers informed throughout the whole purchase process, leading to higher satisfaction.

How to get started

You must be a merchant using either Shopify, Magento, Shopware, or WooCommerce and SMS. Head to the help center and search for your ecommerce platform to find out more.

Think bigger with extensive integrations

Our integrations allow you to bring your whole customer journey together and share data every step of the way to better inform your marketing strategy. We know how important fast, accurate data flows are, so we made our API even better.

New integrations area in Dotdigital

What is it?

In our new integrations area you will find a comprehensive directory of all of Dotdigital’s tech integrations, including Dotdigital-built, verified partner and app extensions such as Facebook and Google ads. The integrations area is categorized and has search and filtering functionality, plus each integration will have a profile with a description along with instructions on how to install.

Why is it important?

A core part of our offering as a CXDP is our ability to connect with your entire marketing stack. You can now easily find the integrations you need to create a seamless customer experience that delivers conversions and improves ROI.

• One centralized database for improved visibility and connectivity.
• Have the confidence that the integration you’re reviewing is either Dotdigital built or verified, making choosing new tech easier.
• Discover the steps needed to self-install, or how to get in touch with our partners.

How to get started

You can visit the new integrations area from your Dotdigital account. Not a customer? You can also check out our integrations in the partner directory here.

API V3 and improved rate limits

What is it?

Our all-new API offers a top-of-class CXDP experience. Whether you’re wanting to push data into Dotdigital or send it back to other systems, this new API is changing the game. We’ve also enabled higher rate limits for our existing APIs.

Built with the latest RESTful technology, with service versioning embedded from the start, our family of APIs allow you to:

• Integrate quickly with any other system
• Make up to 6,000 calls per minute so data will always be up to date
• Read data in 30ms – that’s five times faster than you can blink

Why is it important?

These new services are the first of a new batch that will be focused on ensuring our customers and partners can integrate even more seamlessly with Dotdigital. This enables you to freely exchange data which in turn drives incredible customer journeys using our communications and automation capabilities.

• Our CXDP allows high-speed data access without burdensome rate limits.
• Sync insight data as you can now retrieve all modified records since your last call.
• Contacts can be identified using any identifier for improved visibility.
• Consolidate many API calls into one by optionally including other contact related data when getting your contact details.

How to get started

Visit the Dotdigital Developer hub for all information relating to our APIs.

The new Dotdigital is now available to all customers

We’ve spent the last few years re-building Dotdigital from the ground up to be able to offer you the functionality of a powerful data platform, paired with our customer experience and marketing automation tools. In short, Dotdigital is now a CXDP.

What is it?

We’ve kept all the things you already love about Dotdigital, and amplified them. Built on our core values of sustainability, privacy, and security, we are continuing to grow the platform to support your business in even more areas.

Dotdigital’s data platform functionality combines email and SMS data to create a unified, single source of truth for your contacts. Unified contacts allows you to bring your data into one place, enabling you to build a deeper connection with your audience.

Why is it important?

Unified contacts, gives you more insights than ever before – all in one place. You now have more ways to identify customers, so you can match up associated data with identifiers including (email, mobile number, and unique contact ID).

A joined-up customer data platform allows you to create an engaging, cohesive customer journey. In today’s market, going beyond the expected is key for brands who want to stand out, be memorable, and offer an exceptional experience.

• Engage with your customers on their preferred channels for optimal engagement and an improved customer experience.
• Deliver a seamless cross-channel experience with multiple touchpoints across the customer journey.
• Gain a 360° view of your contacts to better understand them enabling you to market directly to their interests.
• Deliver campaigns that engage at scale with hyper-personalization techniques and tools that appeal to your audience.

How to get started

We’ve done all the work, unified contacts is now a part of your Dotdigital account from today.

Other key updates

New look and feel: homepage and better UI

You’ll notice a new, refreshed homepage now featuring key performance metrics and personalized recommendations to help you identify key opportunities and effectively manage your to-do list. We’ve also upgraded our navigation and redesigned the SMS editor, making the platform easier and more intuitive to use.

A Dotdigital PWA

We’ve developed our own progressive web app (PWA) for the Dotdigital platform. This app makes it easier for you to access the Dotdigital platform. Simply pin the new app to your task bar at the bottom of your screen for instant, easy access. Head to the help center to find out more.

Shopware multi-store support

Shopware merchants can now connect multiple storefronts to one Dotdigital account in order to communicate with customers more effectively. Having a multi-store setup connected to one back end store can save time and admin work, this is especially valuable for ecommerce merchants that serve multiple countries.

App blocks for partners

The new partner app blocks enable to partners to build their own blocks for customers to use in the EasyEditor. This gives you more control and flexibility over what layouts you use in your campaigns. Plus, automatically matching campaign style functionality saves you time by removing the need to manually adjust the style via the code.

SMS regulations for Singapore

In order to send SMS in Singapore, marketing providers need to be able to block incorrectly formatted sender IDs, as these are considered a risk for illegitimate messages. Our latest update supports this change – get in touch with your Customer Success representative to enable the change in your account.

At Dotdigital we know it’s hard to keep up with the sending rules and regulations of different countries. We keep on top of it for you so that you can continue to send SMS in 220+ countries across the globe confidently.

Improved login experience

We’re increasing the login inactivity window from 2 hours to 3 days. So you can go away for a long lunch or even a long weekend, without being logged out of the platform.

Join the webinar

We know that in today’s increasingly competitive online retail environment, it’s crucial that brands deliver exceptional customer experiences. The responsibility to deliver good CX increasingly sits on the shoulders of marketers. We also know that consumers are loyal to brands that offer personalized, engaging experiences across the entire buyer journey—not least on their website.

By blending Dotdigital’s customer insight and cross-channel engagement capabilities with Fresh Relevance’s own cross-channel capabilities and especially its on-site personalization tools, we’re able to offer a solution that empowers marketing teams to drive excellent CX at every point in the customer journey.

Welcoming Fresh Relevance to the Dotdigital Group

For me, it’s an incredibly exciting time to be taking the combined business forward. We’ve worked with the Fresh Relevance team for years as partners and have similar values when it comes to how we innovate and how we take care of our people and customers.

The cultural alignment across our organizations gives me confidence that customers old and new will soon reap the benefits of a more tight-knit offering that doesn’t stop at traditional marketing channels.

As part of the Dotdigital group, Fresh Relevance will continue to operate under its existing brand and Mike Austin will retain a leadership position in his new role as SVP Personalization. Existing customers of Fresh Relevance will continue to enjoy the same levels of service as Dotdigital continues to invest in Fresh Relevance.

About Fresh Relevance

Fresh Relevance was launched in 2013 with a vision to optimize the customer journey and solve the challenges of data aggregation in the ecommerce space. Since then its offering has extended to personalize customer experiences across web, email, mobile app, SMS, and ads. Capabilities include triggered emails, product recommendations, onsite popovers, dynamic content, behavioral and geotargeting, optimization, and customer data management.

Fresh Relevance has more than 300 customers around the world spanning consumer and B2B ecommerce, and travel. Customers include Rip Curl, Dreams, Hoseasons, and Wowcher.

“Over the last ten years, Fresh Relevance and Dotdigital have built a very successful partnership, integrating our technologies to provide incredible value to our mutual customers. I couldn’t be more thrilled to be joining forces with Dotdigital, an organization whose values align so closely with ours. Bringing Fresh Relevance’s industry-leading cross-channel personalization capabilities to Dotdigital’s customer experience and data platform will help marketers better engage with their customers, drive repeat purchases, and build lifelong loyalty across all touch points. I’m proud of what the Fresh Relevance team has built and look forward to the next evolution of this market at Dotdigital.”

Mike Austin, CEO and Founder of Fresh Relevance and incoming SVP Personalization at Dotdigital

A partnership built on proven success

Dotdigital and Fresh Relevance have been long-time business partners and have a growing list of shared customers who already benefit from orchestrating seamless experiences across inboxes, message centers, and websites. We share similar values across our people, culture, and approach to innovation. We’re excited to continue building on this success.

Fresh Relevance already has a strong technical integration with Dotdigital that helps marketers drive engagement with contextual email content like weather feeds, social media feeds, individualized coupons, and web-scraped content. The integration allows users to trigger real-time marketing messages through Dotdigital from a range of Fresh Relevance event triggers including reduced price alerts, new stock availability, browse abandonment, and replenishment. The integration will continue to be available to existing and new customers shared by Dotdigital and Fresh Relevance.

With roots in marketing automation, Dotdigital and Fresh Relevance are experts in building innovative tech that helps marketing teams scale and boost ROI. Over time, we will take our combined strengths and continue to build solutions that empower marketers to build authentic, hyper-personalized customer experiences that are memorable and inspire loyalty. We also look forward to extending Fresh Relevance’s product offering geographically into the Americas and APAC markets.

We are excited about the future—and together with our new colleagues now look forward to delivering even better experiences for our customers, so they can deliver better experiences to theirs. Stay tuned for more updates as we embark on this new journey together!

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work, and success in a range of marketing, sales, and advertising technology-related categories, including marketing automation, customer experience, performance marketing AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 3,500 nominations from over 19 different countries throughout the world.

Dotdigital beat some serious competition to emerge victorious in the small and medium business category.

“Dotdigital’s customer experience and data platform harnesses the power of customer data, powering engagement, conversion, and loyalty for SMBs as they grow and scale. The platform’s intelligent features empower users to connect and deliver memorable messages across email, SMS, chat, push, social and more,” said James Johnson, Managing Director at MarTech Breakthrough. “When customers feel as though they are getting more than just a product or service, they connect to a brand. With Dotdigital, SMBs are able to offer customers a choice that will ultimately lead them to develop a stronger emotional bond with their brand.”

Our CEO, Milan Patel, was delighted to accept the award for Dotdigital.

“Everything we do is to give the customer a better experience. This is done by taking our clients’ contacts through the customer journey to become brand advocates. With a variety of personalized channels, we help deliver the right message to the right person at the right time,” he said. “We’re pleased to be MarTech Breakthroughs’ ‘Best SMB Marketing Automation Platform.’ Ongoing interactions between a brand and a customer are a sign the customer is engaged. We’ll continue to help SMBs deliver content and experiences that add value and create these meaningful engagements.”

The award recognizes Dotdigital’s innovative customer experience and data platform (CXDP) which connects first-party data across marketing systems, surfacing insights and automating predictive cross-channel messages. The centralized data hub showcases actionable insights that offer a clear overview of customer behavior, intent, preferred channels, and more.

Our easy-to-use CXDP’s behavioral modeling delivers personalized customer experiences driven by data. These real-time insights include zero-party data, purchase intent, and more with Single customer view (SCV).

What’s more, our intelligent program builder also lets businesses automate the customer journey across email, SMS, social media, and messenger, while cohort analytics helps optimize segmentation strategies and uncover valuable, intent-driven segments that are ready to convert. AI is also used to hyper-personalize marketing via predictive analytics and product recommendations in real time.

We want to thank the judges and team at MarTech Breakthrough for this award and look forward to continuing to exceed customer expectations as they deliver personalized, data-driven experiences.